Simply put, a blog is a tool that can help develop an online presence, attract leads, and engage with an audience. It’s often a series of editorial content centered around a central topic that demonstrates industry expertise — for instance, a catering company might write blog posts like “The 11 Best Appetizers to Serve to a Crowd” or “Stress-Free Dinner Parties: Recipes that are Prepared Ahead of Time”.
Blogs can help drive traffic to your website, convert that traffic into leads, establish authority in your industry, andultimately grow your business. In fact, organizations are13x more likely to see positive ROIby priorty
Most of a blog’s traffic is driven organically — in other words, consumers will search for something on a search engine and click on your blog if it matches their intended topic. However, there are a lot of organizations competing for your audience’s attention, so it’s important to avoid common blog mistakes to stand out.